According to a report by Deadline, Selena’s beauty brand played a key role in helping her reach this massive net worth. The 32-year-old, who also produces and stars in the popular Hulu series "Only Murders in the Building," has diversified her income through various ventures. The majority of her wealth, about 81.4%, comes from her ownership of Rare Beauty.
Rare Beauty has become a major player in the beauty world and social media influencer space. Marketing expert Stacy Jones pointed out that Selena isn’t just a pop star, but a smart businesswoman with multiple sources of income that have contributed to her impressive financial success.
In addition to her beauty brand, Selena’s wealth also comes from other smart investments. She’s invested in real estate and a mental health startup called Wondermind. Of course, her earnings from music, acting, and brand partnerships also continue to be strong sources of revenue.
Even though Selena hasn’t released a new album in four years since her last one, ‘Rare,’ she’s still a big name in the entertainment industry. Fans can look forward to her return to TV soon with a sequel to her Disney Channel show, "Wizards of Waverly Place," titled "Wizards Beyond Waverly Place," which is set to premiere on October 29.